Apple (AAPL) is reportedly working on creating its own artificial intelligence chips for the company's data centers in a new project called "ACDC." Maxim Group Managing Director Tom Forte joins Catalysts to discuss what the latest move could mean for the tech giant and investors.

"In my opinion, this is more about improving the costs for AI for Apple than it is necessarily a new product release leveraging artificial intelligence," Forte explains. He says that despite the chip's potential to cut artificial intelligence operating costs, he tells Seana Smith, "I certainly wouldn't consider changing my hold rating on the news."

For more expert insight and the latest market action, click here to watch this full episode of Catalysts.

This post was written by Melanie Riehl